CityPromo - a brand for the city
Promoting discounts - the friendly way
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About the project
CLIENT: CITYPROMO MEDIA (Romania)
DATE: 2008-2009
PROJECT BIO: IDENTITY, ILLUSTRATION, PRINT
Nothing new about discounts today, with big players like Groupon, Google or LivingSocial on the market. Back in 2008, in Tirgu-Mures, a media company named CityPromo launched a printed discount coupon book with hundreds of shops, services and other small/medium businesses joining the discount system. I have designed the identity, the promotional materials and I have drawn Eddie - the agency's mascot presenting the concept of discounts to the buyers. Eddie made his way into videos on LED screens in the town, on door hangers, into printed media.